Alpha Marketing Strategy

Imagine, as you open your latest copy of Student Lawyer magazine, you begin by reading a discussion of eliminating the LSAT for law school admissions or finally reforming the bar exam. You find concerns about the rising tally of debt faced by law students. Another writer wonders when the legal profession will finally open the doors for women and minorities. It may sound like current events for you, the 21st century law student. But, as Student Lawyer celebrates 50 years of covering legal education and our profession, we found these issues in our back pages in our beginnings in the early 1970s. Sure, some things have changed in our pages. You’ll find far fewer incidents of poetry, serialized legal science fiction, or cartoons in the margins, and your bar prep software no longer comes on 5 ¼ inch floppy disks. No mail-in subscription cards will fall in your lap out of a 2022 issue. And Legal Lunacy, a yearly rundown of news of the weird for the legal field, has gone the way of many a...